Publishing Your Own Cookbook
Most people believe the hardest part in
producing a cookbook is creating/collecting the recipes but they would be
wrong. That is actually the fun part and as we know -
anything that is fun goes by quickly. Generating the content for a cookbook is
merely the tip of the iceberg; the onus is in everything else.
After you have gathered all information for your book editing is next followed
by indexing. Both are tedious and time consuming - but necessary. The table of
contents is also essential but not as problematic. Once you have arranged all
of the material, edited it, indexed it, and created your table of contents you
must then decide on the cover art. Once this is done you have a cookbook and
the work begins in earnest - namely publishing and distribution.
Start with organization. Experts agree that you should always do an outline
before starting a written project. This defines the layout. An outline is
helpful with a cookbook to determine how you will break up the chapters. Will
the type of dish determine the chapters or will it be by ingredients? Where
will things like essays or illustrations come into play?
The table of contents can be relatively easy as long as you start it from the
beginning. As I add new recipes to my text I add the name of the recipe to the
table of contents. At this point the page number is inconsequential as most
likely your page numbers will change a good deal. Once you have finished
editing, print out a copy of your table of contents and then flip through your
text writing down the page numbers. Then you can go back and add them to the
actual table.
Editing is crucial, especially so with cookbooks. There is a considerable
difference between 3/4 teaspoons of yeast and 34 teaspoons of yeast. You may
wish to contact a professional editor. Check your local classifieds for people
who provide this service. The usual charge is around $50. For indexing the
"find next" function in MSWord is indispensable. Simply make an
alphabetical list of the ingredients in all of your recipes then use the
"find next" function (Ctrl+F) to find each
occurrence and note the page number.
Unless you are an established cookbook author, a renowned chef, or a celebrity
you will find it hard to get a standard publishing house to look at your
cookbook, which leaves self-publishing. In this case the author invests $500 to
$1000 of their own money to print the books. There are a number of companies
who provide this service like Cookbook Publishers, Inc.
(www.cookbookpublishers.com) and Word Association Publishers
(www.wordassociation.com). These companies provide you with the best avenue for
making the cookbook in print match the one in your vision.
Another investment is your ISBN, which allows large retailers like amazon.com
to sell your book. The ISBN is a unique machine-readable identification number,
which marks any book unmistakably. The cost of one ISBN is usually less than
$400 and most major retailers will not consider you without one. For more information visit www.isbn.org. There is another
way to self-publish that requires no up front money or an ISBN. CafePress.com
is a company that enables individuals and companies to sell a wide variety of
products online with no upfront costs.
This is how I self-published my first cookbook. It was easy. I simply uploaded
my text (in .pdf format) and my cover art and the
book was done. Are there any drawbacks? Although the cover is in color the text
can only be printed in black and white which means, for the most part, no
pictures. I have worked with these folks for several years now and I have no
doubt that as soon as it becomes feasible they will allow for color pages. They
do offer data CD publishing as well, so if photographs are integral to your
cookbook you might pursue this avenue.
Once you have decided on a means of getting your cookbook transformed from
conceptual to tangible then you must convince people to buy it. This is perhaps
the hardest part therefore it may require the most physical labor and often a
lot of imagination.
Start of course with easy marks, family and friends. Hopefully someone you know
will have an outlet to get your book before the masses. For
instance a relative who works at a store that will agree to sell your cookbook
at their counter. Offer to conduct cooking classes or judge cooking
contests. Do anything you can do to bring attention to you and your creation -
this is called "creating a buzz". .
In this day and age anyone that has something they want the world to know about
should start with some sort of Internet presence. The more professional the web
site the more likely people will be to purchase from it. There are a number of
top notch web hosting companies out there. I have used AllWebCo.com for years
with much satisfaction, their service a cut above the rest. Another well-respected
hosting and design company is Kryss.com.
You can create a buzz by sending free copies to people or organizations that do
cookbook reviews or might be influential in the culinary or printing industry.
Remember to not let rejection bring you down. Several studios turned down Ben
Affleck and Matt Damon on their original screenplay for Good Will Hunting
before a copy of it reached the hands of Robin Williams.
As you can see there is a good deal of work involved with self-publishing your
own cookbook, but the rewards are undeniable. It only takes one copy of your
book to land on the right desk to elevate you from local cookbook author to
best selling cookbook author.
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